Your brand tells a story.
Make it the right one.
The best brands don’t just sell products. They sell feelings. They sell identities.
I have a Masters of Fine Arts degree in writing and 20+ years of experience telling the stories of major B2B and B2C brands.
I can help you bring your brand’s story to life—in a way that delivers real results.
Some brands I’ve helped…
My specialties:
Marketing strategy / branding / social media
Emerging tech + generative AI
Performance marketing
Content creation (writing, editing, video production, creative direction)
Travel and hospitality design and marketing (vacation rentals, hotel and travel marketing)
Generative AI
I help some of the world’s biggest brands understand and adopt gen AI. Let’s talk about how I can help you too.
Copywriting
From blog posts to email marketing, websites to product descriptions, contest promotions to loyalty rewards program collateral…I’ve written for brands like Meta, Stripe, Coca Cola, Lexus, Kimpton Boutique Hotels, Cracker Barrel, Citibank, Vitamin Water, Borgata Hotel in Vegas and others. Here are just a few samples of my work.
Let’s go viral
4.2 million views, nearly 30,000 subscribers…Not only have I written for companies looking to attract a large online audience, but I’ve got experience on the other side of the equation too. I chronicled my year of living in Mexico and traveling abroad on YouTube and Instagram and built a robust and engaged audience along the way.
I understand trends and SEO and algorithms from the inside out.
Vacation rental marketing
Hosting a truly successful vacation rental is about so much more than buying a property and listing it on Airbnb. Need help making sure you’re giving your guests a five-star-worthy experience? Let’s work together.
Testimonials
Greg Portz, writer and marketing strategist
“I've had the pleasure of working with Erin on several projects. As a leader, she is passionate, detailed, and tireless. Erin's creative impulses and choices are always on point, and her enthusiasm for her work is inspiring. (I'm not kidding. She makes you want to take your work to the next level.) Plus, Erin is a blast to work with!”
Murali Varadaraj, Product Marketing @ Pinterest
“I trust Erin's copywriting skills, digital acumen and business ownership. When the unexpected would happen with go-to-market launches or creative pivots, Erin quickly and effectively made updates and recommendations to better our initiatives. In doing so, we ultimately shipped better products and campaigns with clear, user-centric language.”
George Schlesinger, Associate Creative Director @ Meta
“Erin is an exemplary writer and creative partner, and would be a welcomed addition to any team. Working with her and the Accenture squad to support the Growth team at Meta across our family of products has been an incredible experience, and her role in that success is instrumental. She's highly detailed and speedy with her work, yet she never compromises her creative craft. She really digs into briefs, and is always quick to iterate several thoughtful options. And she's one of the nicest people I've worked with--a huge plus, and sometimes a rarity in this biz. I can't recommend her enough!! ✍️ 🔥”
Katy Davis, freelance copywriter
“Erin is that rare blend of creative soul and practical mind. She is my ace in the hole when I need extra help on big assignments for travel/hospitality clients; she digs deep to learn what makes any given place special. Reliability is as important as creativity, and Erin delivers on time, every time. She's a joy to work with, and I recommend her highly.”
Camila O’Reilly, copywriter @ Accenture
“Erin is the absolute whole package: she's talented beyond belief, an inspiring leader AND generally a really lovely person. In a world where quantity reigns over quality, Erin is able to create a work environment where both coexist—quality is assured and quantity is easily dealt with.
Her writing just makes you want to keep reading. And her managing style just makes you want to keep working (and getting better).
In short, it was the greatest pleasure to be able to call Erin my boss. She is a master at what she does.”